{"id":13227,"date":"2023-03-01T11:25:13","date_gmt":"2023-03-01T11:25:13","guid":{"rendered":"https:\/\/yhangry.com\/?p=13227"},"modified":"2024-08-30T11:54:25","modified_gmt":"2024-08-30T11:54:25","slug":"behind-the-hero-lylaa-shaikh-food-travel-blogger","status":"publish","type":"post","link":"https:\/\/yhangry.com\/behind-the-hero-lylaa-shaikh-food-travel-blogger\/","title":{"rendered":"Behind The Hero: Lylaa Shaikh, Food &#038; Travel Blogger"},"content":{"rendered":"<div class=\"core-block -heading\">\n<h2 class=\"wp-block-heading\">Behind The Hero: Lylaa Shaikh, Food &amp; Travel Blogger<\/h2>\n<\/div>\n\n<div class=\"core-block -image\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/yhangry.com\/wp-content\/uploads\/2023\/03\/1.png\" alt=\"\" class=\"wp-image-13229\" srcset=\"https:\/\/cdn.yhangry.com\/wordpress_blog\/production\/uploads\/2023\/03\/1.png 1080w, https:\/\/cdn.yhangry.com\/wordpress_blog\/production\/uploads\/2023\/03\/1-992x992.png 992w, https:\/\/cdn.yhangry.com\/wordpress_blog\/production\/uploads\/2023\/03\/1-364x364.png 364w, https:\/\/cdn.yhangry.com\/wordpress_blog\/production\/uploads\/2023\/03\/1-768x768.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p>After serving over 20,000 guests nationwide last year, yhangry recognised that behind every dinner party, every recipe, and every photo of a dish and chef is a compelling story waiting to be shared with the world.<\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p>We launched the Yhangry Foodie Hero Award, an award for food creators, chefs, cookbook authors, recipe developers and more to celebrate the local heroes who nourish us all and highlight the businesses and individuals who shape the industry.<\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p>Join Usman as he dives Behind the Hero and sits down with nominee Lylaa Shaikh, Food &amp; Travel Blogger to hear her story, including some BTS of what being a creator is really like. We love that Lylaa is part of this food award. <\/p>\n<\/div>\n\n<div class=\"core-block -heading\">\n<h2 class=\"wp-block-heading\" id=\"h-interview\"><strong>Interview<\/strong>:<\/h2>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p><strong>Q: Can you tell us about how you got started in the content creation space?<\/strong><\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p><strong>A:<\/strong> Initially, my food blogging journey started as a little bit of a joke. I used to be the one who made fun of food bloggers when I saw them taking pictures of food!<\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p>I feel like I went on a real journey with the account though. Initially, I was focusing on the recipe element, cooking home recipes in Birmingham where I lived through the lockdown. I loved the creativity of being able to style the food using whatever I had on hand (scarves, a coffee table as a backdrop, spices, forks, spoons and anything around the house!)<\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p>After moving to London, I started getting offers to go to restaurants and began exploring the city&#8217;s diverse food scene, including underrated cuisines like Syrian, Palestinian and Afghan food which don\u2019t really get the airtime on social media. Usually, it\u2019s pasta and burgers!<\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p>My day job doesn\u2019t really give me the creative outlet I seek so I love working on campaigns, editing reels, and searching for the perfect song to complement my video even if it means doing that at 4 am.<\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p><strong>Q: What does the food industry mean to you?<\/strong><\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p><strong>A: <\/strong>To me, food is the key to everyone&#8217;s heart. It&#8217;s a great introductory midpoint, and people celebrate, commiserate, and do many dynamic and creative things around it.<\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p>Food is the go-to way to celebrate, the way we have first dates, the way we cheer ourselves up.<\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p><strong>Q: What was your &#8220;holy Sh*t, this is kind of going somewhere&#8221; moment?<\/strong><\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p><strong>A:<\/strong> Actually my holy sh*t moment was when I got my first campaign to talk about British apples. I remember it so clearly thinking \u201cwow someone wants to pay me to promote their brand!\u201d At the time I charged \u00a350 for 3 stories and I couldn\u2019t believe it!<\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p>I remember telling my friends back home. At 100 followers, I used to joke about quitting my job and had someone tell me I\u2019d never be able to make a living with it. \u00a350 wasn\u2019t quite a living but like it was an \u201cI told you so\u201d moment anyway!<\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p>Since then I\u2019ve signed awesome deals with brands like Starbucks, Sainsbury\u2019s, Google, Samsung etc. and have worked on incredible campaigns but my initial campaign for British Apples will always stick in my head!<\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p><strong>Q: What\u2019s the hardest thing you\u2019ve had to overcome to get to where you are now?<\/strong><\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p><strong>A: <\/strong>The hardest thing for me was speaking in my videos. When I first started doing voiceovers, people mocked my accent, and I didn&#8217;t expect people to point that out.<\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p>Lots of people said I fake my accent or sound like a wannabe.<\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p>The consensus from a lot of people was that because I didn\u2019t have a British accent, I wasn\u2019t entitled or shouldn\u2019t be able to show the best of London restaurants unless I had a British accent.<\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p>I actually stopped doing voiceovers for a while from this. Unfortunately, this isn\u2019t uncommon. I know other South Asian influencers who don\u2019t post about food for fear of ridicule.<\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p>Finally, I said fu*k it! This is who I am, this is my voice. My account is authentically me. I speak to my audience the way I do to my friends or family. This is my voice and it won\u2019t be silenced!<\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p>I also get lots of fat-shaming comments and racial slurs. My philosophy here is to pin them, highlight them, and give back. If you\u2019re on my page, I will stand up for myself.<\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p>I am authentically myself on my page and wouldn\u2019t let anyone treat me like this in real life!<\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p><strong>Q: Who are you inspired by?<\/strong><\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p><strong>A: <\/strong>I am inspired by Sorted Food, whom I used to follow during university and always thought, &#8220;WOW, I want a YouTube channel.&#8221;<\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p>I actually met them a few weeks ago, and I was so shy to say &#8220;Hi&#8221; but a friend took me. I had been following them for so long that it was a bigger moment for me than meeting Jamie Oliver whose event I actually met then at.<\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p><strong>Q: What advice would you give to people who want to join the industry?<\/strong><\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p><strong>A:<\/strong> If you want to get started, do it because you enjoy it. Don&#8217;t do it for the wrong reasons, like getting free meals.<\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p>I see free meals as a perk of this, not the reason I got started. I actually take a lot of pride in investing in my page by going to restaurants and spending my own money. It also makes my voice authentic.<\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p>I&#8217;ve actually had an instance where a restaurant realised I was a blogger at the table and offered me a free meal, but I\u2019m there to support restaurants and the industry.<\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p>Join this industry and share your voice if it\u2019s what you enjoy. The growth will come as a byproduct.<\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p><strong>Q: How does it feel to be nominated for Content Creator of the Year, and why do you want to win?<\/strong><\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p><strong>A:<\/strong> I am honoured to be nominated for the first time. I initially thought it was spam email, but after realising that it was real, it felt amazing. I am not power-hungry, but being nominated makes me feel grounded and motivates me to continue doing my best.<\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p>My Father-in-Law is a true hero. When I sent him a screenshot of being nominated he instantly shared it with everyone he knew!<\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p><strong>Q: What\u2019s your go-to comfort food?<\/strong><\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p><strong>A:<\/strong> Traditional haleem. I make the best haleem in London, nobody can match it and I always make it in my big 7-litre pot.<\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p>All my friends know I love to serve them haleem. My husband loves it and gets mad when I give it away to friends in takeaway containers.<\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p>It has to be served with naan (no rice) although I prefer it on its own, fried onions and LOTS of coriander.<\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p><\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p><\/p>\n<\/div>\n\n<div class=\"core-block -heading\">\n<h2 class=\"wp-block-heading\"><strong>Want to support Lylaa?<\/strong><\/h2>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p>Help him become a Yhangry Foodie Hero, by<a href=\"https:\/\/yhangry.com\/booking\/awards\/nominee\/niyi-olopade\">&nbsp;<\/a><a href=\"https:\/\/yhangry.com\/booking\/awards\/nominee\/lylaa-shaikh\">voting now!<\/a><\/p>\n<\/div>\n\n<div class=\"core-block -paragraph\">\n<p>Check Lylaa out on Instagram:<em>&nbsp;<\/em><a href=\"https:\/\/www.instagram.com\/saltandshaikh\/?hl=en\">@<strong>saltandshaikh<\/strong><\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>After serving over 20,000 guests nationwide last year, yhangry recognised that behind every dinner party, every recipe, and every photo of a dish and chef is a compelling story waiting to be shared with the world. Join us as we dive Behind the Hero and sits down with nominee Lylaa Shaikh, Food &#038; Travel Blogger to hear her story<\/p>\n","protected":false},"author":1,"featured_media":13229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-13227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behind-the-hero-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v24.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Behind The Hero: Lylaa Shaikh, Food &amp; Travel Blogger - yhangry<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behind The Hero: Lylaa Shaikh, Food &amp; 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